The+1940s

Black and White whisky ads helped with the war effort and later assisted with the recovery..

The USA had yet to enter WW2 when this US ad appeared - the ad seems to reference democracy and liberty to vote - "people's choice"





Carefree, Blackie and Whitey have a bit of fun - a few months before the attack on Pearl Harbour.

In this 1941 ad, Blackie and Whitey rearing up on leads suggests they are on the hunt.





1942, the United States is now at war, Blackie and Whitey ads are used to help with the war effort.