The 1940s

Black and White whisky ads helped with the war effort and later assisted with the recovery..

The USA had yet to enter WW2 when this US ad appeared - the ad seems to reference democracy and liberty to vote - "people's choice"




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Carefree, Blackie and Whitey have a bit of fun - a few months before the attack on Pearl Harbour.


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In this 1941 ad , Blackie and Whitey rearing up on leads suggests they are on the hunt.

















































































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1942, the United States is now at war, Blackie and Whitey ads are used to help with the war effort.





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